The former CEO of five businesses, Margaret Heffernan explores the all-too-human thought patterns — like conflict avoidance and selective blindness — that lead organizations and managers astray.
Why you should listen
How do organizations think? In her book Willful Blindness, Margaret Heffernan examines why businesses and the people who run them often ignore the obvious -- with consequences as dire as the global financial crisis and Fukushima Daiichi nuclear disaster.
Heffernan began her career in television production,
building a track record at the BBC before going on to run the film and television producer trade association IPPA. In the US, Heffernan became a serial entrepreneur and CEO in the wild early days of web business. Her blogs are listed on Huffington Post and BNET.com/CBS Cited.
Heffernan's latest book, Beyond Measure, a TED Books original, explores the small steps companies can make that lead to big changes in their culture.
Business news and ideas from Margaret Heffernan
Margaret Heffernan
It's a few months after graduation, which means the luckiest new college grads are knee-deep into internships and entry-level jobs. How to stand out? Business writer Margaret Heffernan suggests: Start by taking a coffee break with your coworkers. Companies grow best, she suggests, when workers are connected by social bonds.
